A variety of production features have helped the company throughout its development. Lego has been able to design some of most popular toys on the planet thanks to these features. These features include the development of an exclusive interlocking mechanism and the use of plastic in place of other material. These unique features allowed the company to become the most popular toy maker in the world.
In the 1960s, the business continued to expand quickly. Dagny, Godtfred Kirk Christiansens cousin, joined the company in 1960 as a model builder. Dagny had a knack for making large scale models and worlds that were displayed in the showroom. This was an effective way to show the possibilities of the LEGO bricks and to draw attention of children.
In 1971 the LEGO system began to expand into new frontiers with the addition of furniture pieces and dollhouses. The LEGO system grew further in 1972 with the addition of ship and boat sets with hulls that floated. The 1960s also saw the company expand internationally with sales in North America through a licensing agreement with Samsonite.
In the 1980s the company continued to expand, diversify and modernize. The company also created an engineering and research department that worked to keep the LEGO System at the forefront of technological advancement. The introduction of themed sets enabled users to build specific models, without having to build it on their own. This was the first step towards more intricate construction and allowed children to get an even more hands-on experience with the legos.
